Your IG: How to take it to the next level!

By Michelle Turner | Marketing

Sep 11

Growing an Instagram fan base can be tough work, but there are a few tried and true methods that are sure to increase the number of followers on an account. By taking a look at some of the biggest accounts with millions of followers, they all have a few things in common that can be used to increase the strength of a profile.

Posting regularly is a sure way to attract new viewers; people are clicking the “follow” button so that they can be entertained multiple times per day, not just to add yet another number to their “following” count. Many top Instagram accounts are posting upwards of 5 times a day, however it is important to note that posting in excess of 10 times in a single day can be overwhelming and be viewed as “spamming” people’s Insta-feeds; therefore it is important to find the happy medium somewhere in the middle.

Using multiple hashtags on a post also attracts a lot of new followers; it makes posts available to people who aren’t already following an account. If someone searches for a specific hashtag it will bring up every picture that is tagged with the keyword; the more hashtags on a picture the more likely it is to come up in people’s individual searches. If the clutter of hashtags next to the title of a post is undesirable, then a comment with all the hashtags can be used instead; this will still draw people to the post while making the hashtags invisible unless you click into the comment. It is not uncommon to use 20 or more hashtags on a single picture, but there really is no limit to how many can be used.

Picking a theme and sticking with it seems to be consistent across almost all successful Instagram accounts. There are countless themes to pick from; there are fitness pages, modeling pages, automotive, travel, cooking, the list goes on and on. The benefit of a themed account is that people will find an account’s posts by means of hashtag searches, and then find many similar posts on that specific page after clicking on a single post from their search. Chances are, if they are looking for the hashtag, then it is something which they are interested in. If they find a page with a lot of their interests, then they are much more likely to click on the follow button than if there is just a couple of posts that they like on the page.

One of the most important aspects is remaining motivated to continue the upward growth, without becoming discouraged. Instagram accounts do not gather 10,000 followers in one night, they take time and consistency. Once a solid base is formed, followers attract followers, and there is an exponential increase in the amount of growth per day. By following the aforementioned techniques, an account is sure to get to this point in as little time as possible, but you can also buy some likes and followers here:

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