WHY USE INSTAGRAM?
As an artist and craftswomen who wants to use social media to build my business I find myself a bit confused about the most effective way to use the various venues that are available, but seem to have some sort of a language that I haven’t been quite able to understand. Consequently I find myself simply adding content to my Instagram account and hoping, somehow, to reach people who will be interested in my products and gain more instagram followers in the process. And yet, I know that’s not really going to do what I want and so I’m going to just buckle down and learn the social media speak.
Having heard many times that Instagram is one of the best ways to reach potential customers or people who might be interested in what I love and do, I decided to spend time learning just how to catch up and utilize this really remarkable tool, and become well informed.
HOW TO USE INSTAGRAM
First I went directly to Instagram and clicked on “How to grow my audience on Instagram”. First things first, start with a great image and to make it even better, there are ways to edit the photo using effects and filters with the icon + at the bottom of the screen. You can also edit a photo taken on your phone with the Instagram app. To help bring interest to your own account, go to Search and Explore, check out accounts you are interested in and begin to follow them. This is a really good way to connect with people who share your interests and who will in turn begin to follow you.
Instagram recommends using hash tags when you post and be sure to link your account to other social media you may be using, like Face book or Twitter. Also, add a link to your Instagram account on your embedded email signature. To grow an audience for a business, they suggest Instagram Ads and there is a great deal of information about how to use this feature successfully. Hooray for me, that’s just what I need!
IT’S EASIER THAN YOU THINK
For additional information, I googled “How to get Followers in Instagram”, and found a sites that offers a good bit of information about how to build and maintain your account and some even offer newsletters with tips and suggestions. Another good suggestion I discovered is to keep your account current and relevant. This does require taking some time to figure out exactly why you have your Instagram account and forming an honest and perhaps unusual identity that is of interest to yourself and others as well.
Something else I and found really useful is to stay in touch with the Instagram Blog because that’s where to find community and inspiration. Another good point is that it’s important to be consistent in posting often and do your best to be interesting and fun. I realized that the act of researching and learning about what make Instagram function made me feel it was easier than I thought and if I apply myself and use the information available, I’d be able to grow my audience and my business.
Some more tips: