If you don’t take proactive measures to increase the traffic flow to your website, the million other businesses in your niche are simply going to roll over you and take whatever business you had. Not only will working on the SEO of your website draw in more visitors, it will help to widen the gap between you and the rest of your competition so you can focus on growing your business. Before we jump right into the tips, it is worth mentioning that if any of this information is too complicated, your website and business would greatly benefit from hiring a SEO expert to help implement some of the advice mentioned here.
Here are a few simple SEO tips you can implement easily that will have the biggest positive impact on your web traffic.
The first thing you need to do is to make certain you have some type of traffic analyzing program installed. If you don’t know how much traffic you are getting and from where, how can you tell if changes are positively impacting your website? Google Analytics is free, and it will show you traffic numbers, sources, and how long and where they stayed on your site.
In order for the right targeted traffic to find your website, you have to be using the right keywords to grab their attention. To do this, you need to really invest some time in keyword research, and look for long tail phrases that are localized and descriptive at the same time. A generic search term of “puppy training” will land you on page 5 million of 45 million, but a search term of “German Shepard puppy training in Dallas” will get you on page one easily.
Make sure that your website is running like a well-oiled machine. That means you need to check the speed that pages load, how all the links on the website work, how many click the navigation takes to get you to the right pages, and get rid of all that clutter you piled on to the home page. There are plenty of free tools online that will allow you to check the health of your website features.
Take some time to check out the meta fields of your website. This is the road-map the search engines use to index and rank all your content. Fill in the pages according to the content on that page and do not stuff keywords just for the sake of gaming the system or it will come back someday to bite you. Don’t get overwhelmed at the amount of these fields that need to be filled in or corrected, a few each day will begin to show results.
Take the time to check the links coming to your website and within the content. Google is penalizing websites that abuse this practice, the links coming to your site must be from relevant or related websites of you risk getting dropped in the ranking. Again, there are plenty of free tools online that you can use to analyze the links.
Now you see how easy this can be if you are committed to the process. In short order you are going to see a positive change in the flow of traffic to all your website pages.